PUMA’s Carbon Neutral Plans

Posted by on apr 15, 2010 in Sustainability Mission | 3 comments

PUMA’s Carbon Neutral Plans

Sportswear giant Puma has embarked on the next phase of its ambitious long-term sustainability program with the launch of a new environmentally friendly packaging and distribution system.

Designed by industrial designer Yves Behar, the ‘Clever Little Bag’ is a re-usable shoe bag that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home, significantly reducing the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate.

The launch is part of Puma‘s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories.

At The Business for the Environment Summit in Seoul Korea, PUMA Chairman and CEO Jochen Zeitz announced that the company will completely offset its own global CO2 emissions to become the first carbon neutral company within the sportlifestyle industry. In addition, PUMA will offset emissions from the international travel of all PUMA-sponsored national football teams taking part in the Football World Cup this summer in South Africa.

“To be the first carbon neutral Sportlifestyle company is the next logical step in our mission to become the most desirable and sustainable Sportlifestyle company in the world,” said Jochen Zeitz, Chairman and CEO of PUMA. “We also took UNEP’s challenge to offset our football teams’ international travels to South Africa very seriously. Our commitment to the environment partnered with our long-standing collaboration with African football made it a foregone conclusion to support their initiative, and we hope in doing so that we inspire other stakeholders in the FIFA World Cup 2010 to follow suit.”

PUMA will compensate the company’s direct and indirect CO2 emissions through offsetting projects in Africa that also take the needs of local communities and the conservation of biodiversity and CSR programs into account. The portfolio of offsetting projects in Africa is being verified by an internationally recognized auditing company according to internationally accepted standards such as the Clean Development Mechanism (CDM), the Gold Standard and Voluntary Emission Reduction standards. PUMA’s total carbon footprint is externally verified utilizing similar methodology applied to the company’s carbon neutral headquarters.

Due to PUMA’s target of its long-term sustainability program to reduce its energy and water consumption, waste and CO2 emissions by 25% by 2015; the amount of CO2 emissions to be offset will decline on an annual basis. However, more than only saving energy, PUMA will require its local offices, stores and warehouses to switch to electricity from renewable sources wherever feasible – in line with its PUMAVision Headquarters in Germany. Thus significantly reducing the building’s carbon footprint. To offset the headquarter’s remaining CO2 emissions, PUMA actively supports a wind farm in Turkey as an offsetting project. Through this, PUMAVision Headquarters became the first carbon neutral company head office in the sportlifestyle and sporting goods industry.

The next phase of the puma.safe initiatives, the company‘s long-term sustainability program, includes a pledge that 50% of its international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester as well as applying best practice production processes.

“For a long time our mission has been to become the most desirable sport/lifestyle company,” said Jochen Zeitz, Chairman and CEO of Puma. “With this next phase of our sustainability program we have evolved our mission to be the most desirable and sustainable sport/lifestyle company in the world. We have already started to reduce our carbon emissions, curtail wasteful transportation, recycle and reuse available materials, use water sparingly and become paperless.”

PUMA has started to deeply embed its long-term sustainability program into the company’s operations and product cycle, making it an integral part of PUMA’s DNA. With football being a core business of the sportlifestyle company, it is only natural that PUMA responded to the United Nations Environment Programme’s (UNEP) petition that all Football Federations participating in the FIFA World Cup 2010 in South Africa offset their teams’ international travels. Therefore, PUMA will offset the carbon footprint of its football teams – a total of 336 players and officials. The PUMA teams that qualified for the World Cup include: Algeria, Cameroon, Ivory Coast, Ghana, Italy, Switzerland, and Uruguay. To further illustrate the importance of UNEP’s ‘call to action’, PUMA has decided to go one step beyond and offset all local travel and accommodation as well.

PUMA has been collecting E-KPIs (Environmental Key Performance Indicators) from all its offices, warehouses and stores worldwide for the last five years to determine the company’s total carbon footprint on an annual basis. PUMA’s global emissions are classified in accordance to the Greenhouse Gas Protocol including direct emissions generated through gas, fuel and car fleets as well as indirect emissions generated through electricity and steam from offices, shops and warehouses and further indirect emissions deriving from business travels. PUMA’s carbon offsetting does not include CO2 emissions through transportation of PUMA products. However, PUMA requested its business partners to initiate reduction of their own CO2 footprint.

Furthermore, PUMA will support the offsetting of its employees’ carbon footprints by subsidizing those emissions generated on the way to and from work by 50%. PUMA CEO Jochen Zeitz will also offset his personal carbon footprint, including direct and indirect CO2 emissions, on his own account.

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3 Responses to “PUMA’s Carbon Neutral Plans”

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