Fiber to Fashion 16-18/03/2011

Posted by on mar 1, 2011 in Corporate News | 4 comments

Fiber to Fashion 16-18/03/2011

We will be there!

Mauritius : A Platform for Business
16 – 18 March 2011, Mauritius

Dates: Wed 16 March 2011 – Fri 18 March 2011
Venue: Intercontinental Resort Balaclava and Maritim Hotel

The concept behind Origin Africa is to capture the spirit, style and innovation of modern Africa. It will raise awareness about Africa as a sourcing destination and change perceptions about doing business in Africa, targeting a global audience of buyers, business leaders and designers.

Fiber to Fashion 2011 will highlight the creativity and innovation of the African cotton, textile and clothing industries, and raise the profile of the continent as a source of supply of cotton, textile products, fabrics and clothing. This world class event will bring together business leaders and decision makers from 20 countries across Africa, providing opportunities for international buyers to establish contacts with African designers and industry, and to do business.

Flainox will take part to the Exhibition!

Project Background

MEXA and Enterprise Mauritius are teaming up with Compete USAID to host the first edition of the Origin Africa “Fiber to Fashion” event in Mauritius.

The Origin Africa “Fiber to Fashion” event is more than a fashion event. It is about the coming together of the Textile & Clothing manufacturers of Africa, the showcasing of the savoir-faire and products of the African operators to the world and the networking between the African producers and the international buyers.

MEXA and Enterprise Mauritius believe that the choice of Mauritius to host this first-ever event is indeed a golden opportunity for our country as it will contribute towards the achievement of the new strategic objectives of the Mauritian Textile & Apparel sector.

The concept behind Origin Africa is to capture the spirit, style and innovation of modern Africa. It will raise awareness about Africa as a sourcing destination and change perceptions about doing business in Africa, targeting a global audience of buyers, business leaders and designers.

Fiber to Fashion 2011 will highlight the creativity and innovation of the African cotton, textile and clothing industries, and raise the profile of the continent as a source of supply of cotton, textile products, fabrics and clothing. This world class event will bring together business leaders and decision makers from 20 countries across Africa, providing opportunities for international buyers to establish contacts with African designers and industry, and to do business.

Strategic Importance of Origin Africa to Mauritius

(a) Importance of the Textile & Apparel (T&C) sector

The Textile & Apparel sector remains an important sector of the Mauritian economy, as indicated below:

  • It provides jobs, directly to 45,000 workers and indirectly to 135,000 workers.
  • It generates income and forex up to the amount of Rs 23,340 million.

(b) The new strategic orientation of the Textile & Clothing Sector

The Mauritian T&C Sector has moved from the traditional low-cost producing country.

The new strategic positioning of the Mauritian T&C sector today evolves around:

  • Aiming at middle and upper-end market, based on the provision of value-added and sustainable products emanating from new design and innovative capabilities.
  • Being the “service-hub” to African mainland, like “Hong-Kong” is to its Asian neighbours.

This involves:

  • Becoming the “order-taker” due to the reliability and trust that buyers have in our country;
  • Keeping the middle and high-end production in Mauritius and subcontracting the low-cost production to Africa;
    • Providing the service-related activities and technical expertise to the African producers (in the field of quality; engineering, etc..)
    • Supplying the required raw-materials from Mauritius to Africa.

To date, Mauritius has already started providing services to the region.  Some export-service related companies based in Mauritius provide orders not only to Mauritius, our regional neighbours but also to other countries.  For instance, Vector Ltd having annual turnover of 2 million euro in 2009, shares its manufacturing base as follows: 60% Mauritius and 40% Madagascar;  EEAN Ltd working exclusively on the USA market, has an annual turnover of $ 15m splits the manufacturing portfolio as follows: Madagascar: 11.5%; Mauritius: 41%; Sri Lanka – 17.7%; Bangladesh – 19%; Pakistan – 10.8%.

The hosting of the Origin Africa “Fiber to Fashion” event will thus provide an extra-mile towards the attainment of the new strategic objectives of the Mauritian Textile & Apparel sector.

(c) Project Description:

The Origin Africa “Fiber to Fashion” event will involve the participation of operators and key-decision makers from the different textile and apparel producing country of Africa. It will also attract the presence of the international buyers’ designers from Europe and USA.

It will feature the following:

  • Sessions/ presentations/ exhibition on innovation, which include new products developments, new fabric technologies and new production process, etc
  • Graphic Design Show & Award for emerging Designers in the sector.
  • African Fashion Show/ Designer showcase, involving the participation of 12 African countries, namely; Ethiopia, Uganda, Kenya, Tanzania, Mauritius , Egypt, Cameroon , Ghana, Malawi, Zambia, Nigeria and Madagascar.

(d) Project Objectives:

General Objectives:

  • Promote the image of African Textile & Clothing to the world
  • Showcasing the capabilities and opportunities of the African Textile and Clothing Sector;
  • Attract potential buyers to the African region.

Nowadays buyers are on the look-out for new sourcing zone, as China and Bangladesh are becoming expensive.

Networking at three levels, namely between:

i.    The African manufacturer themselves;

ii.   Supplier of raw-materials and manufacturer,

iii.  Manufacturer and buyers;

Mauritian Objectives:

Hosting of the event in Mauritius will allow the fulfillment of the following objectives:

  • Attract the attention and presence of international buyers to Mauritius;
  • Promote the image of Mauritius as a sourcing destination;
  • Match-making of the Mauritian supplying stakeholders with the African Textile & Clothing producers, for both raw-materials (yarn, fabric, dyes, cartons, labels, etc), as well as services (Quality control process, technical expertise, etc..);
  • Position Mauritius as a hub to Africa;

Expected Outcomes

  • Better exposure and visibility of the Mauritius Textile & Clothing manufacturers companies.
  • Contacts between Mauritius services providers and raw-materials suppliers with the African producers, leading to exports of services and goods.

Participating Countries:

  • All African countries including  COMESA, SADC and Eastern African Countries
  • Participating countries in the Designer Finale
  • Name of countries:
  • Total:  12
  • Ethiopia, Uganda, Kenya, Tanzania, Mauritius , Egypt, Cameroon , Ghana, Malawi, Zambia, Nigeria , Madagascar

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4 Responses to “Fiber to Fashion 16-18/03/2011”

  1. Thanx for a very informative website. What else could I get that kind of information written in such an ideal way? I’ve a challenge that I’m just now operating on, and I have been on the look out for such information.

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