Puma

Puma’s Closed-loop collection

Puma’s Closed-loop collection

Germany: Puma launches first closed-loop collection Puma has launched its first closed-loop collection of footwear, apparel and accessories called InCycle, which has earned the Cradle to Cradle Certified Basic certification. It said products in the range are either entirely biodegradable or recyclable. The range includes a t-shirt and lifestyle sneaker, which are both biodegradable. The Basket...

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PUMA’s Carbon Neutral Plans

PUMA’s Carbon Neutral Plans

Sportswear giant Puma has embarked on the next phase of its ambitious long-term sustainability program with the launch of a new environmentally friendly packaging and distribution system. Designed by industrial designer Yves Behar, the ‘Clever Little Bag’ is a re-usable shoe bag that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it...

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